Silverwood Transaction Announcement
Silverwood Partners LLC advises on the Sale of Aura Cacia, a Division of Frontier Co-op, to Country Life, a portfolio company of Lion Equity Partners.
BOSTON, MA, (July 7, 2026) – Silverwood Partners LLC is pleased to announce its client, Frontier Distribution LLC (Frontier Co-op), a member-owned cooperative offering high-quality products for natural living, has divested its Aura Cacia division to Country Life, a portfolio company of Lion Equity Partners, a Denver-based private equity firm specializing in corporate carve-outs.
Founded in 1982, Aura Cacia specializes in essential oils, skincare and aromatherapy products crafted from simple, pure botanical ingredients. Frontier Co-op is a member-owned cooperative offering high-quality products for natural living. Since joining the Frontier Co-op family of brands in the 1990s, Aura Cacia has become the #1 Brick & Mortar Aromatherapy Brand and #1 Natural Air Care Brand, a testament to its commitment to innovation and product excellence.
“After stewarding Aura Cacia’s growth for more than 30 years, we believe this decision allows both organizations to focus, scale and thrive,” said Tony Bedard, CEO of Frontier Co-op. “Country Life has the expertise and resources to help Aura Cacia fully capitalize on the growing consumer demand for high-quality essential oils and aromatherapy products. We are proud to entrust this mission-driven brand to a partner that will build on the values that have made it successful, while we remain focused on our herbs and spices business with Frontier Co-op® and Simply Organic® brands.”
The acquisition expands Country Life’s portfolio of trusted wellness brands, including Country Life®, Desert Essence® and BioChem®, creating a more comprehensive offering for consumers seeking natural solutions to support mind, body and well-being.
“Aura Cacia is a strong fit within the Country Life family,” said Rob Robillard, CEO of Country Life. “Together, we bring more than a century of combined experience helping consumers live healthier, more balanced lives. Aura Cacia’s leadership in essential oils and aromatherapy complements our portfolio of supplements, sports nutrition and personal care products, all developed with integrity, transparency and care.”
Silverwood Partners initiated the transaction and served as exclusive financial advisor to Frontier Co-op. This transaction demonstrates Silverwood Partners’ specialized M&A capability, and Consumer Industry expertise to identify and execute highly strategic transactions, pairing high-quality consumer brands with partners uniquely positioned to accelerate growth.
Client Testimonial: “Silverwood Partners was an exceptional advisor throughout the Aura Cacia sale process. I was impressed by the sense of urgency, focus, and drive that the Silverwood team brought to every stage of the transaction. The Silverwood team developed a compelling strategic positioning, managed a disciplined and competitive sale process, and served as a trusted advisor from beginning to end. Silverwood’s industry knowledge and connections, professionalism, responsiveness, and strategic guidance were instrumental in navigating a successful transaction. I would highly recommend Silverwood Partners to any founder, management team, or shareholder considering a strategic transaction.”
– Tony Bedard, CEO of Frontier Co-op.
Reach out to Jonathan Hodson-Walker, EJ Culhane, or Chuck Slotkin to learn more about Silverwood’s transaction capabilities.